Miami vice was soon the fashion show of the season and that meant the wardrobe budget went up exponentially for season 2. The budget they would receive for television was unrivalled at that point.The newdesigner Bambi Breakstone,armed with a literal war-chest for costume,got to work by globe-trotting the fashion capitals of the world. ShetravelledtoMilan, Paris, and London in search of new clothesfresh from the European catwalk. Designers like the late Gianni Versace became friends of the show and he personally styled Don Johnson.As the show settled into prime time and the Vice of colourful blazers and shirts found themselves into men’s closets up and down America. Even the characters adopted the style and accoutrements of the show in their personal lives and Don Johnson even took up offshore power-boating on the pro circuit. Johnson retorted to a question about his lack of socks to a 1985 Today Show appearance by saying that if you are gonna spend 400 bucks on a pair of shoes a twelve dollar pair of socks might dent the look!Crockett’s rough and ready persona even started to impact American grooming habits and it was common for men to start sporting the three day stubble look. Miami Vice was now the trendsetter of style on television in a way that had never been seen before. Even today, forty years on from the show’s conception, Miami Vice is considered amongst the most influential television series ever made and many aspects of the show remain both fashion and pop culture icons. The show’s ground breaking integration of contemporary music to cinematic filming style have become a standard ever since. According to the Ray-Ban’s website. Wayfarerrepresents the most recognisable style in the history of sunglasses. After Six, the American formal wear brand, made a Miami Vice Dinner jacket. Kenneth Cole, made Crockett and Tubb shoes and Macy’s, opened a dedicated Miami Vice section for young men. Merchandising took off from diecast model cars to bed linen.Brands and record labels were hungry to get in on the action. Ridley Scott directed a 1985 Pepsi cola commercial featuring Don Johnson as Sonny Crockett alongside the Eagle’s Glenn Fray.