The designer continues to take Paris couture week by storm whilst highlighting her Spanish and Andalousian heritage.
This season, Juana Martín draws inspiration from one of the most deeply rooted traditions in Andalusia: religious fervor. She interprets it as a collective expression of faith with a strong cultural identity within Andalusian society.
Devotion and passion came together in Paris on July 8th, as attendees were transported to a solemn Holy Week procession. The designer once again commits to promoting her culture, on day two of the Official Paris Haute Couture Calendar.
Petal showers, sacred images, and candlelit processions are the main inspirations for a collection immersed in black ruán, a specific deep black fabric used for the creation of the “nazarenos” or “penitents”, recognizable by their long robes and tall pointed hoods. This collection also involves strong inspiration from the various representation of Christs and Virgins and especially their adornments . The designer remains faithful to her signature black and white palette, elevated by striking jewelry and unconventional materials for a couture collection.
Juana Martín continues to make history as the only Spanish woman ever granted access to this institution, preceded only by Balenciaga and Rabanne. A milestone in Spanish fashion history, recognized this year with the Gold Medal of Merit in the Fine Arts.
This Tuesday at 4:30 p.m., in Paris’s Fifth Arrondissement, Fervor was unveiled, marking the Cordoban designer’s seventh Couture collection.
Her loyal team, Rafael Maqueda and Menchu Benítez, joined her in the artistic direction of hair and makeup, with participation from ICON and its high-end product line.
Málaga de Moda continues to support Andalusian craftsmanship, while Cordoban giant Plenitas once again supports the designer, promoting Andalusian talent. Finally, Francesca Bellavita completes the collection with her artisanal, Italian-made footwear.
