ALO has launched its latest campaign starring Bella Hadid, unveiling new imagery shot by Mert & Marcus in Los Angeles to spotlight the brand’s new California Blue colourway and latest styles.
Following the launch of Bella’s first ALO campaign this season, this second chapter continues the brand’s elevated, effortless approach, with Bella wearing the new Airbrush Aura Bra in California Blue, paired with the 2” SoftSculpt Mid-Rise Short in White.