Wimbledon have just launched their own 2025 capsule collection.
Tennis is enjoying a resurge in popularity and the grass courts of Wimbledon are ready to take centre stage again shortly this summer. Aside from the great matches on the courts the Wimbledon shop has always been a popular spot for visitors to come away with a momento or two.
An elevated version of the crossed rackets logo has been developed for items in the collection, inspired by the prominent use of crossed rackets in The Championships logo. Staying true to Wimbledon’s heritage, the designs thoughtfully integrate archival elements to honour the event’s rich history while embracing a more versatile and modern aesthetic.
The 2025 collection’s colour palette strikes a harmonious balance between tradition and modernity. While the iconic Wimbledon core colours remain central, the collection introduces carefully selected highlight shades to provide a seasonal pop. This focused approach ensures that all pieces, from performance wear to casual attire, seamlessly coordinate, creating a cohesive and versatile wardrobe that reflects the timeless elegance of Wimbledon.
Daniel Ashmore, Head of Retail and Merchandising at The All England Lawn Tennis Club commented, “This year’s collection is inspired by the entire Wimbledon experience, from the intensity of the game to the social atmosphere of the club. We’ve drawn inspiration from our archives and the evolving trends in tennis fashion, designing a collection that caters to everyone – from serious players looking for the best performance wear, to those who simply enjoy the social side of the sport, and want to look the part. All of the pieces blend performance functionality with a touch of country club elegance, perfect for both on and off the court.”
With a range of stylish and lightweight performance wear, from polos, windbreakers and crepe jackets through to cycling shorts, skorts and leggings, the 2025 collection also reflects the fact that health and wellness remain at the top of the agenda for many.
The release of the 2025 Wimbledon Retail Collection comes just weeks ahead of The Championships, Wimbledon, which will be held from 30 June – 13 July 2025. It is available now from a price range of £10 to £155 on-site and online at https://shop.wimbledon.com/.
